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Denver HubSpot User Group
What's Your HubSpot Personality?
Share your results with our team to get your personality sticker
CRM Superhero
The CRM Superhero is all about structure, optimization, and user experience. They love building record customizations, optimizing pipelines, organizing properties, and creating a CRM that “just works.” They’re the person colleagues turn to when the CRM is confusing, cluttered, or underperforming. Their superpower? Making the CRM simple, intuitive, and powerful.
HubSpot Tools & Betas You’ll Love
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Record Page Editor Enhancements (CRM Customization)More tabs, cards, conditional views, custom sections.
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Custom Objects & Object Builder Improvements
Endless ways to structure the CRM. -
Pipeline Rules & Automation Upgrades
Better stage enforcement and automations. -
Dynamic Personalization (Beta)
Smarter record visuals + personalization driven by CRM logic.
The Workflow Wizard lives and breathes automation. They see processes not as tasks, but as systems waiting to be optimized. While others react to problems, the Wizard prevents them — anticipating data issues, missed handoffs, and inefficient manual steps long before they become bottlenecks. They thrive on building, refining, and scaling automations that make HubSpot run like magic.
HubSpot Tools & Betas You’ll Love
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Workflow Builder Redesign (New UI Updates)Cleaner flow layout + improved logic tools = chef’s kiss for Wizards.
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Automation Recommendations (AI-Powered)Smart CRM suggests new workflows or enhancements.
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Programmable Automation EnhancementsMore serverless functions & branching options.
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Workflow Error Notifications (Advanced)Wizards want visibility — this gives them rapid debugging
Integration Architect
Integration Architects think in systems. APIs don’t scare them — silos do. They’re always looking at the full tech ecosystem, asking how tools connect, how data moves, and where structure can be tightened. They care deeply about unified, reliable systems and are the first to spot when syncs break or a field doesn’t map correctly.
HubSpot Tools & Betas You’ll Love
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Data Model Editor (Beta)
A playground for Architects — custom objects, relationships, and visualization. -
Advanced Data Sync Controls
Field-level sync rules, customization, and flow management. -
Custom CRM Cards (UI Extensions)
Build your own embedded integration experiences. -
Webhook Enhancements
More triggers, better reliability, and expanded payloads.
Data Purist
The Data Purist believes good marketing, sales, and service all begin with clean, trustworthy CRM data. They love structure, naming conventions, standardized values, and accurate reporting. They’re equal parts analytical and creative — able to see how a data model impacts business strategy, user experience, and long-term scalability.
HubSpot Tools & Betas You’ll Love
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Data Quality Command Center
Their personal paradise — data health, anomalies, and cleanup tools. -
Property Rules & Validation EnhancementsRequired logic, dependencies, and data-type enforcement.
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Import Error Handling ImprovementsBetter mapping, previews, and cleanup tools.
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Custom Report Builder AI AssistAutomated insights & corrections drawn from actual property health.
Breeze Buff
The Breeze Buff is obsessed with AI-powered efficiency. They want to do more — faster — and are eager to experiment with HubSpot’s Breeze Intelligence tools, assistants, agents, and automation enhancements. They thrive where AI reduces manual work, surfaces insights, or automates complex sequences. They’re curious, creative, and not afraid to test emerging tech.
HubSpot Tools & Betas You’ll Love
- Breeze Intelligence (AI Agents, AI Assistants, AI Insights)
This is their sandbox — especially:-
AI Workflow Builder
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AI CRM Insights
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AI Email/Service Replies
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AI Lead Assignment & Prioritization
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- AI Chatbot Conversational Builder
More natural conversations driven by AI agents. - Smart CRM Predictive Insights (Beta)
Lead patterns, deal prediction, customer behavior.
Marketing Maven
The Marketing Maven is a creative strategist with a data-driven edge. They love blending storytelling with performance metrics, and they thrive when campaigns, automation, content, and customer journeys all connect into one cohesive experience. The Maven is the person who knows exactly which lead should get what email, when, and why — and they’re always optimizing. They see HubSpot not just as a CRM, but as a growth machine.
HubSpot Tools & Betas You’ll Love
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Marketing Studio
Planning + generating campaign assets from one hub. -
Breeze-Powered Marketing Recommendations
AI-driven suggestions for audience segments, send times, and nurturing paths. -
New Forms Experience (Beta)
Improved conversion tools, smart fields, and AI-assisted optimization. -
Content Remix
Turn blogs into social posts, emails, ads, and video scripts. -
Marketing Automation Enhancements
Smarter branches, AI-triggered workflows, multi-channel personalization.
Sales Star
The Sales Star is a relationship-builder who thrives on momentum, clarity, and efficiency. They want clean deal pipelines, accurate data, and smart tools that help them close faster — without slowing them down. They see the CRM as their home base, but they prefer when HubSpot does the heavy lifting so they can focus on what they do best: connecting with prospects and closing deals.
HubSpot Tools & Betas You’ll Love
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AI Deal Insights & Predictive Forecasting
Get signals on deal risk, next actions, or likelihood to close. -
Breeze-Powered Sales Emails & Call Summaries
AI that drafts follow-ups, call notes, and next steps. -
Prospecting Workspace Enhancements (Beta)
All sequences, tasks, and activity dashboards in one place — better than ever. -
Commerce Hub + Quotes/Payments Updates
Faster, cleaner deal-to-cash workflow. -
Deal Pipeline Rules & Automation
Stage enforcement + automated follow-up sequences.
