The Cost of Inbound Marketing

Inbound marketing is all about casting a wide net for a broader audience and creating the content that they need to do their own research and find solutions to their problems. Through inbound marketing, we focus on creating content, messaging, and campaigns geared towards engaging prospects in each stage of their buyer’s journey.

When your audience is a very defined and small group, account based marketing is the way to go. Through ABM, we’re focused on connecting and engaging with the right people through targeted content, messaging, outreach, and advertising. With this approach, we don’t need to cast a wide net. We already have an idea of who we want to talk to. It’s all about getting in front of these people at the right time.

When you have a defined list of target accounts, but also need to expand your reach to a broader audience, we focus on dual campaigns for account based marketing and inbound marketing. The ABM campaign allows us to focus on connecting and engaging with the right people through targeted content, messaging, outreach, and advertising. Through an inbound marketing campaign we’re focused on casting a broader net to create content for all prospects in each stage of the buyer’s journey.

When you don’t have a problem getting people to your website, but you’re struggling to convert those people into leads, you probably have a conversion rate optimization or user experience issue. Our CR/UX (conversion rate and user experience) campaign focuses on testing, optimizing, and updating your website to be more user friendly, effective, and promote conversions through a four month sprint.

Focusing on attracting visitors to your website is important for nearly every business, but that means that you have to have the right content to do it. Through a content marketing focus, our team can create search engine optimized content, blog posts, website content, and downloadable content to draw attention to your brand.

If you’re converting a decent number of leads, but they aren’t closing into customers, you likely need to focus on your lead nurturing process. See, not everyone is ready to purchase right away and just throwing every lead over to your sales team is a great way to lose trust with your audience. Instead, we focus on developing a lead nurturing campaign to engage and educate your audience until they’re ready for a sales conversation.

Nothing worth doing happens without a solid plan. Our GrowthPlan is a digital strategy document focused on building your marketing plan for the next 12 months. It evaluates your current and past marketing, top three competitors from a marketing perspective, helps to define your goals, plans, and challenges, builds (or refines) your target personas, and develops your content marketing plan. The GrowthPlan is your full marketing strategy to reach your organization’s short and long-term goals.

As a Diamond HubSpot Solutions Partner, we drink all the orange Kool-Aid. HubSpot is what we do. We’ve been in the HubSpot ecosystem for over ten years supporting with onboarding, implementation, optimization, and HubSpot administration for companies in all industries. With two of only 65 HubSpot Certified Trainers in the entire United States, we know every tool inside and out and can help you get the most out of your investment.

HubSpot is a marketing, sales, service, website, and operations tool that allows organizations like yours to grow better. Built on a best-in-class customer relationship management (CRM) software, all of your marketing, sales, service, and operations teams are in alignment and moving in the same direction. We recommend HubSpot to all of our clients because it gives you the tools to scale, regardless of what stage of growth your organization is in.