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the door to business growth

The Cost of
Inbound Marketing

How our pricing structure works

Pricing & Point System

Why do we use it?

What is the point system?

HIVE Strategy uses a point system to ensure that every single dollar spent with us goes to activities that are moving your business forward.A point is a fixed unit of value that can be used for any inbound or account-based marketing campaign, or even branding tactics and will be determined with the guidance of your Client Success Manager (CSM). Points can be reallocated up to once per month based on performance to ensure that you are capitalizing on the data that is being tracked and trends that develop. Each campaign is built to be agile and flexible in reaching your goals and KPIs.

We moved to the point system in 2018 in order to eliminate inefficiencies, be more agile for our clients, and to eliminate the "nickel and dime" feel of hourly rates. With our point system, you will know what we're working on, when it will be delivered, and you don't have to worry about it taking more time than anticipated or costing more than quoted. Everything is transparent and true.

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BUILD YOUR DIGITAL MARKETING PACKAGE

Estimate your cost of inbound marketing easily using this tool.

Description Quantity Price
Discount :
Total : $525.00

$525

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What is the size of your organization?

Small Organization

0-10 Full Time Employees

Medium Organization

11-50 Full Time Employees

Large Organization

51 - 100 Full Time Employees

Enterprise Organization

101+ Full Time Employees

NEXT STEP

Choose your SEO Options

How much search engine optimization support will you need?

No SEO

No SEO Needed

Basic Local SEO

Silver SEO Package

Basic National SEO

Gold SEO Package

Aggressive National SEO

Platinum SEO Package

Aggressive Global SEO

Diamond SEO Package

Choose your SEO Options

How much search engine optimization support will you need?

No SEO

No SEO Needed

Basic Local SEO

Silver SEO Package

Basic National SEO

Gold SEO Package

Aggressive National SEO

Platinum SEO Package

Aggressive Global SEO

Diamond SEO Package

Choose your SEO Options

How much search engine optimization support will you need?

No SEO

No SEO Needed

Basic National SEO

Gold SEO Package

Aggressive National SEO

Platinum SEO Package

Aggressive Global SEO

Diamond SEO Package

Choose your public relations options

How much public relations support will you need?

Local PR Campaign

Silver Inbound PR Campaign

Regional PR Campaign

Gold Inbound PR Campaign

National PR Campaign

Platinum Inbound PR Campaign

Choose your sales & sales enablement options

How much sales & sales enablement support will you need?

No Inbound Sales

No Inbound Sales Needed

Sales & Marketing Alignment

Strategy & alignment of departmental goals

Sales Enablement Campaign

Strategy & development of processes for your sales team

Full Inbound Sales Campaign

Full sales overhaul with strategy, tools, and processes

Choose your GrowthPlan options

The GrowthPlan is a full digital strategy document with analysis of current and past marketing, competitive analysis, persona development, goal development, content plan, and execution plan.

We Already Have Our Strategy

No GrowthPlan Needed

Develop My Strategy

Full GrowthPlan Development

Choose your SEO Options

How much search engine optimization support will you need?

No SEO

No SEO Needed

Aggressive National SEO

Platinum SEO Package

Aggressive Global SEO

Diamond SEO Package

Choose your Social Media Options

How much social media marketing support will you need?

Basic Social Media Campaign

4 posts per week on 3 network

Advanced Social Media Campaign

7 posts per week on 3 networks

Premier Social Media Campaign

14 posts per week on 4 networks

Choose your High Value Content Options

How frequently will you want to release a new downloadable content offer?

No High Value Content

No downloadable content

Quarterly High Value Content

4 downloadable content offers per year

Monthly High Value Content

12 downloadable offers per year

2 High Value Content per Month

24 downloadable offers per year

Choose your Blog Options

How many blog posts would you like written and shared?

No Blog Posts

No blog posts

2 Blog Posts Per Month

2 1,000 word blog posts per month

4 Blog Posts Per Month

4 1,000 word blog posts per month

8 Blog Posts Per Month

8 1,000 word blog posts per month

Choose your Email Marketing Options (all that apply)

Select your email marketing and lead nurturing needs

No Emails

No Emails

Up to 2 Emails per Month

Up to 2 email marketing campaigns per month

Up to 4 Emails per Month

Up to 4 email marketing campaigns per month


No Lead Nurturing

No lead nurturing campaigns

2 Lead Nurturing Campaigns

2 lead nurturing campaigns

4 Lead Nurturing Campaigns

4 lead nurturing campaigns

How large are your growth goals?

Small Growth Goals

Up to 10% YOY Growth

Average Growth Goals

10-25% YOY Growth

Large Growth Goals

25-50% YOY Growth

XLarge Growth Goals

Over 50% YOY Growth

Estimated Monthly Retainer

Your monthly retainer estimate is:

$525

Summary

Description Quantity Price
Discount :
Total : $525.00

* This is just an estimate. Please contact the HIVE team for a full proposal.

Working with us

Flexible Campaigns, Not À La Carte

We work best when we're strategic partners helping to execute on campaigns to drive traffic, leads, opportunities, and deals for our clients. While a point system may get you thinking we run on an à la carte model where you pick what you want and we do the work, it doesn't really work that way.

Instead, we utilize the point system to be flexible in what we can get accomplished and when. We allocate points on the backend based on each method and time necessary to complete each piece of the campaign and then outline the deliverables for the campaign each month. The point system allows us to be data-driven to spot and act on trends quickly.

Each client will receive their own personalized HIVE HQ that gives them insight into how we're utilizing their points, the success that we're seeing, progress being made on key performance indicators, and even a timeline of what will be worked on and delivered when.

All campaigns are custom built for your goals

Example Packages

All below packages are just examples of what you could receive in a month. Actual deliverables and campaigns will be determined based on your company's unique goals and KPIs.

Your campaigns may include any number of methods to reach your goals and KPIs that you will determine in partnership with your Client Success Manager. Here are some of the common methods we use in our campaigns: content creation, search engine optimization, marketing automation, email, social media, landing pages, theme development, public relations, graphic design, branding, account based marketing, strategy, advertising setup, reporting, HubSpot setup, sales enablement, Growth Driven Design, conversion rate optimization, database cleanup, lead scoring, among others.

Minimum retainer is $4,000/month.

Basic Growth Track

$5,000/ mo

125 points per month example campaign focused on inbound marketing.

  • Client Success Management
  • GrowthPlan
  • Two blog posts per month
  • Monthly SEO
  • Lead nurturing workflow
  • Monthly segmented email
  • Quarterly High Value Content Offer

Advanced Growth Track

$10,000/ mo

250 points per month example campaign focused on inbound marketing and account based marketing.

  • Client Success Management
  • GrowthPlan
  • Four blog posts per month
  • Monthly SEO
  • Monthly LinkedIn Expansion
  • Monthly segmented email
  • Quarterly High Value Content Offer
  • Organic social media
  • Silver PR package
  • Targeted media outreach & sponsorship
  • Outreach sequences
  • Conversion rate optimization