Working with HIVE Strategy
The Cost of Inbound Marketing
How our pricing structure works
Pricing & Point System
HIVE moved to the point-based pricing model in 2018 in order to eliminate inefficiencies, build more agile campaigns, and to eliminate the “nickel and dime” feel of the hourly model.
Hourly inefficiencies
The hourly model is certainly the most well known pricing structure within the marketing industry. That said, it isn’t always the most advantageous for the client.
With an hourly model, the client pays for an hour, but may not actually get a full hour's worth of work. Or worse, the client may be told something is going to take 4 hours and then the agency turns around and says, "oh well now it's actually going to take 6 hours." So in that case, the deliverable is now late and 50% more expensive. It puts all of the risk on you as the client. And the slower the agency works, the more they get paid. That's not really in alignment with your goals or our values.
Relief from the nickel and dime
Need revisions on a blog post we wrote? You’re not paying for extra hours while we perfect it. Designs have a few red lines? No problem, and we will get those fixed with no extra cost to you. We don't believe in nickel and diming. We believe that if we're good at what we do (and we are by the way) then the risk and pressure to do good work the first time should fall on us. That's why even if you have revisions or a project takes a little longer than we anticipated, you're not paying more. When you approve the point costs, as long as the project is still within that scope, the cost doesn't change.
The point based system ensures you’re not paying for extra time, while we perfect your campaign. It motivates our team to become the best possible partner for you as quickly as possible, rather than you having to pay for extra time while we get up to speed.
Agile campaigns
Each quarter we will develop a 90 day strategy based on your business goals in which your points will be allocated. On a monthly basis you’ll meet with your Marketing Manager to review campaign performance, strategy, and point allocations. Based on the data we review, we will then reallocate points to support the updated strategy.
Hours are not tracked here. We simply don't believe in it. We believe in outcomes and doing what is best for our clients. So yes, we may not provide an apples-to-apples proposal that you can easily compare with our competitors, but we believe that our points based system is geared towards value for our clients and that our clients get more out of their retainers with HIVE.
Build Your Digital Marketing Package
Estimate your cost of your marketing campaigns with HIVE.
What is the size of your organization?
Who is your target audience?
Go to previous questionHow large are your growth goals?
What is your current monthly website traffic?
Go to previous questionAttracting visitors to your website is:
Go to previous questionGenerating leads and nurturing your leads is:
Go to previous questionConversion rate optimization
Go to previous questionHubSpot
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Your estimated monthly
retainer is:
$ - $
Based on your answers, we recommend the following approaches:
Inbound marketing is all about casting a wide net for a broader audience and creating the content that they need to do their own research and find solutions to their problems. Through inbound marketing, we focus on creating content, messaging, and campaigns geared towards engaging prospects in each stage of their buyer’s journey.
When your audience is a very defined and small group, account based marketing is the way to go. Through ABM, we’re focused on connecting and engaging with the right people through targeted content, messaging, outreach, and advertising. With this approach, we don’t need to cast a wide net. We already have an idea of who we want to talk to. It’s all about getting in front of these people at the right time.
When you have a defined list of target accounts, but also need to expand your reach to a broader audience, we focus on dual campaigns for account based marketing and inbound marketing. The ABM campaign allows us to focus on connecting and engaging with the right people through targeted content, messaging, outreach, and advertising. Through an inbound marketing campaign we’re focused on casting a broader net to create content for all prospects in each stage of the buyer’s journey.
When you don’t have a problem getting people to your website, but you’re struggling to convert those people into leads, you probably have a conversion rate optimization or user experience issue. Our CR/UX (conversion rate and user experience) campaign focuses on testing, optimizing, and updating your website to be more user friendly, effective, and promote conversions through a four month sprint.
Focusing on attracting visitors to your website is important for nearly every business, but that means that you have to have the right content to do it. Through a content marketing focus, our team can create search engine optimized content, blog posts, website content, and downloadable content to draw attention to your brand.
If you’re converting a decent number of leads, but they aren’t closing into customers, you likely need to focus on your lead nurturing process. See, not everyone is ready to purchase right away and just throwing every lead over to your sales team is a great way to lose trust with your audience. Instead, we focus on developing a lead nurturing campaign to engage and educate your audience until they’re ready for a sales conversation.
Nothing worth doing happens without a solid plan. Our GrowthPlan is a digital strategy document focused on building your marketing plan for the next 12 months. It evaluates your current and past marketing, top three competitors from a marketing perspective, helps to define your goals, plans, and challenges, builds (or refines) your target personas, and develops your content marketing plan. The GrowthPlan is your full marketing strategy to reach your organization’s short and long-term goals.
As a Diamond HubSpot Solutions Partner, we drink all the orange Kool-Aid. HubSpot is what we do. We’ve been in the HubSpot ecosystem for over ten years supporting with onboarding, implementation, optimization, and HubSpot administration for companies in all industries. With two of only 65 HubSpot Certified Trainers in the entire United States, we know every tool inside and out and can help you get the most out of your investment.
HubSpot is a marketing, sales, service, website, and operations tool that allows organizations like yours to grow better. Built on a best-in-class customer relationship management (CRM) software, all of your marketing, sales, service, and operations teams are in alignment and moving in the same direction. We recommend HubSpot to all of our clients because it gives you the tools to scale, regardless of what stage of growth your organization is in.
Based on your inputs, your retainer would be below our $5,000/month minimum.
We encourage you to look into HIVE Hub for HubSpot admin services.
Have questions about your estimate?
Before your meeting with Michael, learn more about your recommended approaches with these resources.
What our clients say about us
Don't just take it from us
All campaigns are custom built for your goals
Example Packages
All below packages are just examples of what you could receive in a month. Actual deliverables and campaigns will be determined based on your company's unique goals and KPIs.
Basic Growth Track
$5,000
125 points per month example campaign focused on inbound marketing.
- GrowthPlan
- Two blog posts per month
- Monthly SEO
- Lead nurturing workflow
- Monthly segmented email
- Quarterly High Value Content Offer
Standard Growth Track
$7,000
175 points per month example campaign focused on inbound marketing.
- GrowthPlan
- Four blog posts per month
- One Human Interest Story per month
- Monthly SEO
- Lead nurturing workflows
- Monthly segmented email
- Quarterly High Value Content Offer
- Organic social media
- Silver PR package
Advanced Growth Track
$10,000
250 points per month example campaign focused on inbound marketing and account based marketing.
- GrowthPlan
- Four blog posts per month
- Four Human Interest Stories per quarter
- Monthly SEO
- Monthly LinkedIn Expansion
- Monthly segmented email
- Quarterly High Value Content Offer
- Organic social media
- Silver PR package
- Targeted media outreach & sponsorship
- Outreach sequences
- Conversion rate optimization
Your campaigns may include any number of methods to reach your goals and KPIs that you will determine in partnership with your Marketing Manager. Here are some of the common methods we use in our campaigns: content creation, search engine optimization, marketing automation, email, social media, landing pages, theme development, public relations, graphic design, branding, account based marketing, strategy, advertising setup, reporting, HubSpot setup, sales enablement, conversion rate optimization, user experience testing, database cleanup, lead scoring, among others.
Minimum retainer is $5,000/month.
Working with us
Flexible Campaigns, Not À La Carte
We work best when we're strategic partners helping to execute on campaigns to drive traffic, leads, opportunities, and deals for our clients. While a point system may get you thinking we run on an à la carte model where you pick what you want and we do the work, it doesn't really work that way.
Instead, we utilize the point system to be flexible in what we can get accomplished and when. We allocate points on the backend based on each method and time necessary to complete each piece of the campaign and then outline the deliverables for the campaign each month. The point system allows us to be data-driven to spot and act on trends quickly.
Each client will receive their own personalized rolling 90 day plan that gives them insight into how we're utilizing their points plus a monthly meeting to review the success that we're seeing, progress being made on key performance indicators, and even a timeline of what will be worked on and delivered when.
Let's Get Started
Ready to Supercharge Your Growth?
Our team is here to answer any of your questions and get you started attracting, converting, closing, and delighting customers! Let's get to work!