One team. One HIVE.
Our Core Values
As an agency, we believe in these things above all else. These core values guide all of our decisions, our work for our clients, and how we run our organization.
Agility
Fun
Innovation
Collaboration
Get sh*t done and done well
Bishop-McCann is an award-winning, full-service event management partner that helps innovative companies elevate their events and increase audience engagement through brand connection. With a complete range of event planning capabilities—from initial strategy conceptualization to final execution—we craft authentic brand experiences that engage and inspire audiences at every customer touchpoint.
Located in the heart of America since 1997, Bishop-McCann is headquartered in Kansas City (Go Chiefs!), and our associates span over a dozen states. We combine our joyful culture with cutting-edge event ideation and a dedication to raising the event planning industry standards. We dare to dream big and infuse creativity into every aspect of the event planning process.
Strong Brand, Weak Pipeline
A global corporate events agency needed to increase qualified pipeline while reinforcing brand visibility in key verticals like pharmaceuticals, franchising, and tech. Despite strong client work, their digital marketing strategy lacked the cohesion and precision to consistently convert high-intent traffic into sales-ready leads.
An Integrated Strategy Built for Scale
- Lead Funnel Optimization: Reassessed MQL and SQL definitions, implemented new lead scoring, and aligned marketing efforts with sales follow-up workflows.
- SEO & Content: Prioritized high-visibility keywords such as “pharmaceutical event planning” and “franchise conference planning,” with optimized blogs and landing pages built around them.
- Paid Campaigns: Launched LinkedIn and Google Ads targeting high-value industries and roles. Implemented bot prevention measures and ad scheduling to boost efficiency.
- Conversion Path Enhancements: Improved Contact Us form UX, CTAs, and follow-up automation to capture more mid-funnel leads.
- Social Media & Content Strategy: Quadrupled LinkedIn engagement and repurposed top-performing content across platforms to amplify reach and relevance.
Qualified Leads, Quantified Gains
400%
Increase in SQL's
95%
Increase in Paid Ad Clicks
288%
LinkedIn Engagement Spike
- 400% Increase in SQLs month-over-month
- 31% Increase in Contact Us form views and 37.5% increase in form submissions
- 42% Increase in new contacts from website traffic
- 288% LinkedIn engagement spike following improved content strategy
- 95% Increase in paid ad clicks, with bot traffic mitigation efforts improving lead quality
- SEO Gains: Top industry keywords gained visibility, with multiple terms ranking in the top 3 positions
With a solid foundation in place, we’re now executing vertical-specific campaigns, refining nurture sequences, and expanding performance-based testing across creative assets. Our continued focus: turning growing awareness into high-converting, high-ACV opportunities.
I just want to express how appreciative I am to this team and how much I really value the work that you guys have given me. Because just coming from where I was previously at with an agency to where I am, it feels like night and day and it really does feel like you guys are helping me and you're a part of the team.
Brenna Adkins
Marketing Manager
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