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DeriveVQ is a leading fleet management solutions company helping companies maximize fleet fuel efficiency, reduce greenhouse gas emissions, and minimize driving risks throughout their fleet.
THE CHALLENGE
DeriveVQ was facing issues of organizations not really understanding their offering, confusing messaging, and very low brand awareness. This led to low website traffic, nearly nonexistent brand recognition, and extremely low inbound leads.
THE SOLUTION
In order to address the issues faced by the DeriveVQ team, we created campaigns geared around two focuses — clearer messaging and value propositions and lead generation. Through these campaigns, we launched all new website messaging, an animated explainer video, and a new website as well as new downloadable content, conversion paths, lead nurturing campaigns, and even an interactive savings calculator.
THE RESULTS
284%
Increase in total traffic
603%
Increase in organic traffic
125%
Increase in leads generated
By implementing these campaigns, we were able to see tremendous growth very quickly. Over just three months, we saw a 284% increase in overall website traffic including a 603% spike in organic traffic directly stemming from our new search engine optimized website, content, and new content. And from that new traffic that we were pushing to the new website, we saw an increase in lead generation by 125%.
By focusing our efforts initially on the content of the website and revising the messaging on the website, we were able to dramatically increase website rankings (moving many of their priority keywords onto the first page of search engine results pages (SERPS)). Doing so also made it significantly easier for their audience to understand what they do, how they solve their problems, and why they should be interested in DeriveVQ's VQ Platform.
We also built out several case studies for DeriveVQ with large brand names including Comcast which built a lot of credibility and social proof. This significantly helped with our lead generation efforts and also with sales conversations.
