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In order to reach those goals while out working their larger competition, we developed two campaigns — the original inbound marketing campaign which included SEO, copywriting, blogging, social media, local optimization, pay-per-click advertising, and a lead nurturing workflow.
The second campaign was our Quarantine Campaign which was specifically targeted at the impact of COVID-19 and the fact that families were stuck at home needing ways to entertain their kids. This campaign utilized a robust PPC campaign as well as custom landing pages, conversion rate optimization, strategic social media campaigns, and advertising and an aggressive lead nurturing campaign.
The Original Campaign resulted in 434 new leads, traffic increased nearly 400%, and over $88,000 in new deals from a total investment of $6,000. That's a 13.73x return on their investment!
With only running the Quarantine Campaign for two weeks, we were able to produce 39 new leads and increased website traffic by nearly 400% leading the Owner of Johnny's Backyard to call us and tell us, "It's busy, busier than it is during Christmas — our busiest time of the year!"