Content isn't king.
Content + Experience is King.
If you're looking to increase website traffic, be found through search, and educate your consumer base, inbound marketing is the route for you.
Top Inbound Marketing Agency
Growing through inbound marketing
As a HubSpot Diamond Partner Agency, we believe whole-heartedly in the inbound methodology. The idea that great content and putting your customers at the center of everything you do has helped our clients win over and over again.
Our inbound marketing campaigns are developed through thorough strategy, flawless execution, and unwavering analysis and adjustments.
Keep reading to learn more about the inbound marketing methodology and how it can help grow your organization.
What is Inbound Marketing?
Inbound marketing is not a tactic, channel, or technology. It’s a way to approach your marketing to capitalize on the way your customers make buying decisions today. People value personalized and relevant content, not intrusive messages. With inbound marketing, you can attract visitors, convert leads, close customers, and delight them into promoting your business to others without interrupting their lives.
Inbound marketing is all about pulling prospects and customers in rather than pushing your message in front of them when they don’t want to see it. Through great content in your blog, downloadable content, social media, SEO, email, etc, you can attract your prospects to you when they need you and are looking for you, rather than interrupting them when they don’t want to see you.
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Why Inbound Marketing?
Inbound marketing is generally much more targeted than outbound marketing. Instead of spending a large portion of your budget on reaching a large audience that may or may not have any interest in what you’re selling or what your business does, inbound looks at attracting those that have already indicated that they are interested in what you do. No more wasted efforts. No more wasted money.
Rather than focusing on traditional outbound marketing techniques like radio, billboard, or television advertisements, inbound marketing focuses on aligning your content and message with your target market and getting that message in front of them at the right time and in the right way.
Through social media marketing, blogs, content offers such as eBooks and white papers, email newsletters, SEO, and other forms of relevant content, inbound marketing vs outbound marketing pulls people toward your company and your products or services.
Out with the funnel. In with the flywheel.
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The building blocks of inbound marketing
Inbound marketing itself is a methodology. It is an idea that with great content, great understanding of your ideal target personas, and great awareness of how and when to reach your target personas, you can win.
But what actually goes into an inbound marketing campaign?
As we talked about earlier, inbound marketing is designed to pull the right people to your organization and solutions when they're ready for it. That means that we are focused on being helpful, easy to find, and available when that time comes. It, in turn, does NOT mean that we are going to be intrusive, interrupt our users when they're doing something else, or smacking them in the face with our sales content at all times.
So, in order to be a truly inbound marketing focused organization, you will likely use some or all of these methods to reach your audience:
Search Engine Optimization
What if I'm in a unique industry?
Is Inbound Marketing Right for my Business?
Inbound marketing is a method in which you help people that are already looking for your products or services, find you. This is done through a variety of tactics including social media marketing, blogging, website optimization, landing pages, SEO, and more. It is about providing value to your visitors, leads, and customers in order to attract, convert, close, and delight them.
Inbound, however, is not an immediate solution. It is structured to grow your website visitors, collect information from them, and provide value in order to move them through the buyer's journey. It can be integrated with quick movement options such as pay-per-click (PPC) if needed. In short, inbound marketing is a long-term solution to a fuller pipeline, a more qualified pipeline, and more customers at a lower customer acquisition cost.