One team. One HIVE.
Our Core Values
As an agency, we believe in these things above all else. These core values guide all of our decisions, our work for our clients, and how we run our organization.
Agility
Fun
Innovation
Collaboration
Get sh*t done and done well
Uplift Education is a network of 45 schools serving over 20,000 students. Their mission is to create and sustain public schools of excellence that empower students to reach their highest potential in college and the global marketplace and that inspire in students a life-long love of learning, achievement, and service in order to positively change their world.
THE CHALLENGE
Seeing an opportunity to overhaul, automate and increase the effectiveness of their CRM and recruitment outreach efforts at the network level, Uplift made the decision to move from a different CRM to HubSpot. After making the move to HubSpot, the team quickly understood that important work needed to be done to define their goals and build out their system in HubSpot, which is a powerful tool but not a magic wand.
-
Needed a new CRM
- Balance of people work with automation
THE SOLUTION
Using HubSpot as their CRM, Uplift built automated communications campaign workflows to allow them to lean in at a network level to nurture leads in ways that support the network’s’ personalized efforts.
THE RESULTS
18%
Increase in enrollment year over year
13.5%
Increase in applications year over year
19,000
First choice applications
Increase in Digital Engagement
A shift in emphasis on high-quality, automated communications in both English and Spanish led to deeper engagement with Uplift’s prospective families, including:
- Email click rate increased 3.18%
- Click-through rate increased 8.08%
- Open rates were consistent across the English campaign and within industry benchmark of 34% to 44%
- Open rates increased across the Spanish campaign from 16% at the start of the campaign to 44% to 75% by the end of the campaign
Increase in Applications
Strong digital engagement translated to more applications/. Uplift’s campaign resulted in more than 19,000 first-choice applications and increase of 13.5% from last year.
Increase in Enrollment
Those increased applications converted to enrolled students, with more than 6,500 new scholars across the network, an increase of 18% over last year.
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